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Future trends in cosmetics packaging [2010-08-02]

In Cosmetic Packaging , with the improvement of technological level, Cosmetic Packaging  development gradually highlights personalized highlight and innovation, new technology introduction and application of new technology, new materials development and environmental characteristics, such as alternative, safe and convenient packaging will become more the market. China's accession to WTO, global brand management has become an important international competition, corporate strategy, brand development, brand education, brand innovation, and increasingly also the importance of domestic enterprises, although not extensive international brand brand management experience and a lack of successful brand operations management, but the Chinese national enterprises are still in trial and error, in the innovation and development.

To cosmetics, cleaning products industry, for example, although still in people's minds left the green metal cover of white porcelain vase, antique, affordable "big friendship" cream of the impression, but the 80's world-famous in the country, with hundreds of millions of customer's old brand, and now can only ever be cut with consumer groups to maintain its modest sales up. The involvement of external information across, the use of new technologies, the emergence of new products and packaging and overwhelming publicity, research aimed at only one - every fight a hesitant customer. Greatly enriched in the article today, do not change, no innovation, we must be eliminated.

The new products are concerned, if the introduction of modern packaging, then the resulting impact on customers will be greatly enhanced. Another innovative packaging can be a very common product to add luster and appeal.

In the personal care and fragrance market, product packaging has become the retail shelves, consumers can quickly lock the eyes of the important factors. Because the contemporary consumer packaging design has been getting to know, from mass market to high-end stores, from glass to plastic bottles, perfume and cosmetics marketers increasingly focus on packaging innovation and unconventional. For the end consumer attention on the intense competition, many packaging suppliers that the product design becomes more important than ever. Demand driven individual customization (for the needs of different consumers to personalize the production model) continues to develop, patent mold popular in the trade business.

China's leading cosmetics packaging material direction, the general sense of "cosmetic" effect includes skin care, beauty supplies and perfume and other broad categories. According to the China Association of Fragrance Flavor and Cosmetic Industry related personnel, all kinds of eye cream, night cream, SOD can be classified as honey and skin care products, sunscreen, etc. the list, shampoo, hair conditioner, hair water, lipstick, eyebrow pencil, nail polish and other cosmetics are grouped into hairdressing supplies, and perfume always stands apart. Cosmetics as a fashion consumer, it needs good quality packaging materials to enhance their social status. Currently, almost all kinds of materials are used in cosmetic packaging, and glass, plastic, metal three kinds of materials is now the main material used in cosmetic packaging containers, boxes are used for cosmetics packaging. "Constantly developing new materials and new processing technologies, the pursuit of a new form, has been in the cosmetic packaging container industry's development focus." A long-term research in materials, packaging engineer, told reporters, "Now, the application of materials has not only limited to glass bottles, plastic bottles, the application of new materials has become the cosmetics industry to introduce new products, improve existing products as a way. "He explained to the familiar P & G (Procter & Gamble), for example, The last launch of the "shock cool" brand bath bottle material change in the past on a hard plastic texture, and the choice of the more human the hardness of soft plastic package, "so imperceptibly, that a product has increased by of affinity. "words," shock cool "and successfully launched, with the choice of packaging materials are not unrelated.

Similarly, another P & G brand --- "Pantene" in existing basis of strong brands, but also in packaging design and material improvements made considerable efforts to strive to be "old" brand fresh impetus. This also means that, fashion, eye-catching, vibrant, interesting packaging design and the adoption of the new bottle, cosmetics manufacturers will be the winning end after one of the means. In the field of skin care products, durable, beautiful packaging is endless.